Back to design basics

Gizmodo's review of Amazon's new Kindle2 ran a nice design test–Dieter Rams' Ten Design Principles. It's been a while since I'd seen them and so, in the spirit of acknowledging what has already been said (while everyone tries to say it again better), I am doing my part to help re-circulate these good words of advice:

01. Good design is innovative.
02. Good design makes a product useful.

03. Good design is aesthetic.


04. Good design helps us to understand a product.


05. Good design is unobtrusive.


06. Good design is honest.


07. Good design is durable.


08. Good design is consequent to the last detail.


09. Good design is concerned with the environment.


10. Good design is as little design as possible.


Back to purity, back to simplicity.

Because at heart, and in our work, all of us engage in designing in some form or other, we should always be asking ourselves how well our work (products or services) measure up to these timeless principles. 

For those wondering who Dieter Rams is, the Design Museum has a nice page with examples of his work.