Amory Lovins to Present Keynote Address at Second Annual UC Davis Green Technology Entrepreneurship Academy

Program Agenda and Key Faculty Also Announced

DAVIS, CA–(Marketwire – April 22, 2008) – The University of California at Davis (UC Davis)
Center for Entrepreneurship announced today that Amory Lovins, co-founder,
chairman, and chief scientist, Rocky Mountain Institute, will be the
keynote speaker at the second annual Green Technology Entrepreneurship
Academy, to be held July 7-11, 2008, at the Tahoe Center for Environmental
Sciences in Incline Village, Nev. The Center also announced that the
Academy’s faculty will include experts from the nation’s top venture
capital firms, law firms, and research institutions. The Academy’s agenda
will include sessions covering the first critical steps of
entrepreneurship, such as intellectual property, incorporation, building a
team, and market validation, teaching students how to move their research
on sustainable technologies out of the laboratory and into the marketplace.

Lovins, who will speak on the evening of July 9, is a world-renowned energy
consultant and physicist, as well as an author, speaker, and MacArthur
Fellow. In 1979, he co-founded Rocky Mountain Institute, an independent,
market-oriented, entrepreneurial, nonprofit, nonpartisan “think-and-do
tank” that focuses its research on advanced resource productivity and
innovative business strategies that lead to “abundance by design.” Lovins
is also a member of the Board of Advisors for UC Davis’ Energy Efficiency
Center.

The Green Technology Entrepreneurship Academy is in its second year. It
provides doctoral students, post-docs, and research faculty in science and
engineering with the knowledge and skills that will enable them to move
their ideas out of the laboratory and into the marketplace. Applications
for participation in the Academy are currently available at
http://entrepreneurship.ucdavis.edu/green/apply.html. The deadline for
applications has been extended to May 16. All admitted students will
receive scholarships from the Kauffman Foundation to cover the program’s
room, board, and tuition. PG&E has agreed to sponsor two fellowships to
provide both room, board, and tuition and travel for doctoral candidates,
post-docs or research faculty working on research in sustainable
technologies.

The five-day program will cover the basics of entrepreneurship, with
sessions focusing on networking, intellectual property, market validation,
elevator pitches, development strategies, business plan presentations, and
the logistics of building a team and establishing an organization. Time
will also be set aside for networking and mentoring sessions with faculty,
lectures from entrepreneurs about their own experiences, group
presentations, and social hours. Further details about the program can be
found at http://entrepreneurship.ucdavis.edu/green/schedule.html.

The Academy’s faculty will be drawn from the venture capital community,
including venture capitalists from American River Ventures, CalCEF Clean
Energy Angel Fund, DFJ Frontier, MDV-Mohr Davidow Ventures, Nth Power,
Physic Ventures, and Sierra Angels; the legal community, including
attorneys from Morrison|Foerster; and the research community, including
representatives from National Instruments, San Diego Gas & Electric, and
the UC Davis Energy Efficiency Center.

“I expect Amory Lovins to be a top draw for students and faculty alike,”
said Associate Professor Andy Hargadon, director, UC Davis Center for
Entrepreneurship. “We’re lucky to have outstanding faculty and partners
dedicated to this summer’s Academy, and I hope the students’ plans will
reflect the valuable input they receive from their mentors.”

About the UC Davis Center for Entrepreneurship

The UC Davis Center for Entrepreneurship serves as a nexus for
entrepreneurship education and research — and as a springboard for
entrepreneurial initiatives on the UC Davis campus.

To accomplish this, the Center brings science, engineering and business
students and faculty together with experienced entrepreneurs, investors and
corporate leaders in a highly collaborative environment that blends
effective theory with hands-on participation and solution-driven
innovation. The Center is a Center of Excellence within the Graduate School
of Management.

Under the direction of Associate Professor Andrew Hargadon, the Center
provides researchers and MBA students with the necessary skills, resources
and network support to turn their ideas into action. Whether for profit or
for social benefit — or both — the Center’s programs enable students to
envision a better world and make it a reality.

For more information, please contact Nicole Starsinic, assistant director,
at nstarsinic@ucdavis.edu or visit http://entrepreneurship.ucdavis.edu/.