I've talked earlier about something called the "Think/Do" cycle — the process of moving between thinking about what you should do and doing it. Most of the innovation literature has, to date, been focused on coming up with new ideas (thinking a lot; thinking better; thinking out of the box, etc…). Recently, thanks to design thinking, lean startups, lean launchpad, and other emerging conversations around innovation, popular advice is starting to emphasize words like doing, testing, experimentation, prototyping, and iterating. The challenge is finding the balance.

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