If you come to a fork in the road, take it.
—Yogi Berra

In the commercialization of university research, it’s important to recognize that not every research project becomes a new venture—nor should it. For every research project, there is a range of possible outcomes. This range is often lost when federal commercialization policies, universities technology transfer offices, and enterpreneurship programs focus too much on the number of startups launched or the amount of licensing revenue received in a given year.

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